The Ugly Underbelly of Lottery Advertising

The lottery is a form of gambling in which numbers are drawn at random for a prize. Many governments outlaw it, while others endorse it to a degree and organize state-level lotteries. The latter are usually promoted as a means of raising revenue for a variety of public services without significantly increasing taxes on the poor and middle classes. But there is an ugly underbelly to these lotteries, one that may not be immediately obvious from the billboards on the highway.

In a world of inequality and limited social mobility, lottery advertising often plays on people’s fears. It offers the promise of instant riches, a chance to make life better for themselves and their families, even though the chances of winning are extremely slim. In addition, it plays on people’s desire to covet money and the things that it can buy. This last is a major problem because the Bible prohibits coveting (Exodus 20:17).

Most states have lotteries, and they typically follow similar structures. The government legislates a monopoly; hires a state agency or public corporation to run it; begins with a modest number of relatively simple games; and, under pressure for additional revenues, progressively expands the lottery in terms of both games offered and prizes.

Unlike other forms of gambling, where the majority of players are men, women, and minorities, lottery play is highly skewed by income. The poor and middle class spend a much larger share of their incomes on tickets than the wealthy, and they play the lottery at higher rates. Moreover, lottery play declines with formal education.

One reason for this is that the poor are more likely to buy their tickets at convenience stores, where they can easily find lottery ads. Another is that lotteries target a specific audience: convenience store owners; lottery suppliers (heavy contributions by these firms to state political campaigns are regularly reported); teachers, in states where lotteries raise money for education; and state legislators, who become accustomed to the extra revenue.

Some people try to increase their odds of winning by playing every single combination in a drawing. This would require purchasing thousands of tickets for Mega Millions and Powerball, which have more than 300,000,000 possible combinations. It can also be expensive, so most people opt for Quick Picks, which allow the computer to choose their numbers. But even this can be problematic, because the numbers chosen are often significant dates or personal numbers such as birthdays.

It is therefore best to avoid selecting your own numbers. Instead, Harvard statistics professor Mark Glickman suggests choosing “random” numbers or buying Quick Picks. He notes that those who pick their own numbers like birthdays or ages have a lower likelihood of winning than those who choose random numbers. They also have a greater chance of sharing the prize with someone else who has the same numbers. This is because these numbers have patterns that can be replicated. He adds, however, that the odds of a number being repeated are only 1 to 31.